SOCIAL-FIRST CONTENT FOR BOUTIQUE HOTELS

The future of hospitality marketing feels more human.
Horizontal photo taken by studio somewherin with Sony Professional Camera
SELECTED WORK
SOCIAL SHOWCASE
A polished showcase edit designed to capture the light, palette and atmosphere of the property whilst still keeping a more natural guest-perspective feel and human elements to add trust.
CINEMATIC SHORT
A cinematic short-form film that gives a feeling of the stay from within, using everyday moments to highlight the atmosphere and facilities with subtle human moments to increase engagement & viewer emotion.
SOCIAL TREND TOUR
A more platform-specific short-form edit designed to capture attention quickly and fit in on a platform like 'TikTok' that rewards trends while still feeling visually aligned with the brand and showcasing the unique property features.
FEATURED CASE STUDY

PACKAGE
Complete Content Intensive - A complete library of content created for the property’s own digital channels
PRODUCTION
One focused day on location
DELIVERED
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6 fully edited vertical reels
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20 edited supporting stills
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Ready-to-post carousels
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Caption concepts
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Strategic posting plan
campaign is currently live with
excellent early results;
see the content live on
Alongside content created for your own channels, selected concepts can be tested through Somewherin’s TikTok audience - offering organic exposure and real audience response in a native setting, without relying on an influencer identity or conventional branded campaign.
Built through ongoing creative testing, the account has generated 250,000+ likes, with videos reaching over 7 million views. This provides first-hand insight into the hooks, formats and stories that make people stop, watch and respond, while maintaining the visual standards expected by premium hospitality brands. For properties, the Audience Pilot offers a way to test creative ideas, gather early performance signals and reach new audiences organically without placing experimental content on the brand’s own feed.
Think of it as a property-led alternative to influencer marketing: the experience remains the focus, not the creator.
SELECTED AUDIENCE PILOTS
270K Views | 2400+ saves

233K Views | 6000+ saves

140K Views | 3000+ saves

KANIKA HOTELS
240K Views | 5000+ saves













