SOCIAL-FIRST CONTENT FOR BOUTIQUE HOTELS
SERVICES
The Complete Content Library
Core Service
One flexible service, tailored to he size of your property, objective and content needs.
FOCUSED SHOOT
A smaller brief or first commission
FULL LIBRARY
Versatile bank of content for multiple channels
ONGOING PARTNERSHIP
Seasonal or monthly creation
HOW WE HELP
What problem do you need to solve
From cinematic short films, to professional voiceover and social media management
there is something for every property's goal
WE NEED QUALITY WITHOUT ANOTHER FULL-SCALE SHOOT With 10 years’ experience in the film and TV industry, creating films across a range of formats, I know what it takes to maintain visual quality and reflect your brand. I work discreetly around guests and hotel operations - creating premium results without the large crews, lengthy setups or disruption associated with traditional production.
WE WANT TO TEST CONCEPTS WITHOUT BETTING THE BUDGET We can create multiple test concepts to be posted through your channels or Somewherin’s. This offers a lower-risk way to experiment with social media, with the option of testing content without a direct tie to your brand. You can explore ideas and measure audience response without the large budget usually required for a social campaign.
WE CAN'T CREATE THE VOLUME OF CONTENT NEEDED The volume of assets needed to maintain your audience and grow your business can be overwhelming. I can create up to a month’s worth of content for several platforms through a single intensive one-day shoot. Multiple shoot days can provide several months’ worth of content.
WE NEED TO SHOW UP ON TIKTOK BUT BE TRUE TO THE BRAND PR teams and marketing experts recognise the opportunities TikTok offers; it is one of the fastest ways to reach new audiences, but it plays by different rules. Get it wrong and you risk diluting your luxury positioning or disappearing into the feed. I offer guidance on what to post, how to post and how to test concepts with a real audience. Alternatively, your property can appear through Somewherin—offering authentic TikTok discovery without the volume, complexity or overt marketing feel that audiences on the platform tend to reject.
WE WANT THE REACH OF A CREATOR BUT WITH MORE CONTROLCreators bring reach through their audience, but their goals may differ from yours. Somewherin gives brands access to an engaged audience—with some posts reaching entirely non-followers - while keeping the story, positioning and experience true to the brand. Discovery without handing over the narrative.
CAN'T WE JUST KEEP POSTING PROFESSIONAL PHOTOGRAPHY? Professional photography still matters - but it isn’t social media content. Social content needs to make people feel something, save, share or book. Future guests are changing how they choose where to stay. The brands that adapt will grow.
CREATE YOUR MIX OF
- Cinematic Reels
- Carousel posts
- Professional voiceover
- Social Trend Reels
- B-Roll clips
- Social Script writing
- Property Photography
- Model/Talent use
- Short film production
- Vertical Stills
- Caption creation
- Concept testing
INCLUDED AT EVERY SCALE
- Creative Direction
- Ready-to-post Delivery
- Content Planning
- Clear usage across digital channels
- Discrete Capture
- Editing & Grading
TWO ROUTES TO ATTENTION
CREATED FOR YOUR CHANNELS
EXTENDED THROUGH OURS
Own a complete library of brand-led content,
with optional Somewherin distribution where added reach and
audience insight create value.
YOUR CHANNELS
The Complete Content Library
Own and publish a tailored collection of ready-to-post
video and photorgraphy across social media, email and digital marketing
YOUR CHANNELS + OUR AUDIENCE
Audience Pilot
Selected concepts posted to our channels for organic exposure, audience response signals, test hooks & gain perfomance reports
The future of hospitality marketing is
somewhere in between — cinematic enough to inspire, real enough to believe.
PREMIUM CONTENT FOR MODERN ATTENTION
A more agile alternative to influencer campaigns, large productions and traditional agency retainers - without compromising on creative quality.
YOUR BRAND. YOUR CHANNELS
Created around your property and audience - not an influencer’s motive. Every asset is yours to use across your digital channels, website or email marketing.
A LIGHTER PRODUCTION
Captured discreetly around hotel operations, without large crews, lengthy setups or unnecessary disruption to guests.
SOCIAL BY DESIGN
Social media shouldn’t be an afterthought to a wider campaign. Every concept begins with your future guest - what will make them stop, connect and imagine themselves there. Fully edited video and photography, delivered ready to post.
